Monthly Archives: January 2014

Mis-communicator of the week: Beyoncé

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‘Beyoncé has had a rocky few months’ quotes Edward Staite, founder of Staite Communications. In his article for PR Moment, he branded her the mis-communicator of that week. Mind you, this was in April 2013, rendering it slightly irrelevant now as it was almost a year ago. However, as an advocate of Beyoncé’s legacy (a position I’ve placed myself in as a long time fan), I must defend such extreme comments.

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Everything that the author mentioned did take place, however if it had happened to Rihanna or Miley Cyrus, this set of occurrences would have been deemed laughable. Since it was Beyoncé, who is known for her squeaky clean public, it was seen as an outrage.

Yes, Beyonce may have mimed through President Obama’s second inauguration ceremony (although claims have been made she was singing along to the pre-recorded track). To be given such a once in a lifetime opportunity, she should have positively taken advantage of it but as noted in Stalte’s article, she more than made up for it in her Superbowl performance in January 2013. The public praised her especially through social media and everything was well with the media’s portrayal of Beyoncé. This was until she banned press photographers from her ‘Mrs Carter’ world tour after unflattering images from the Superbowl event surfaced. She also asked for these images to be taken down from websites and blogs through her publicist.

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From keeping her personal life private to the revelation of her pregnancy, Beyoncé’s brand has always been carefully constructed and to some extent, built on superficiality so this shouldn’t surprise people, whether they are fans or not. Based on this, I really don’t think that Beyonce was mis-communicating anything at all. Also her star power is so big that those moments would be described more as ‘minor mishaps’.

In regards to the image scandal, as a fan, I would have advised her to leave the unappealing pictures alone as she is only human and it is nice to see that side of her especially since she always comes across as ‘perfect’. However, as her publicist, although the wrong action may have been taken, it may have been wise to act upon the release of those negative images as it was not in line with her delicately assembled public image.

Starting 2014 with TBF

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In my opinion, I have had a successful 2013.

Not only did I travel to Asia on my own, graduate with a great degree and pass my driving test but I had the opportunity to intern at BBC Eastenders (which I will talk about in an upcoming post).

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Exploring Albert Square

An amazing year indeed.

2014 is going to be even better. Although I do have plans to interail around Eastern Europe, my main goal is to focus on my career. As many of you may know, I have a major interest in PR and that is what I am currently pursuing. During my university studies and sometime after, I have been partaking in internships to further my skills and get my foot into the PR industry.

Just a few days into the new year, I was lucky enough to have been selected as a PR Trainee for the Taylor Bennett Foundation in association with Red Consultancy.

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At the TBF offices.

Taylor Bennett Foundation is an independent registered charity that delivers a 10 week communications and personal development training programme for minority ethnic graduates, made to strengthen their skills and provide them with industry relevant work experience.

I am only finishing my first week of the traineeship and already I have learnt a vast amount. I’m confident the next coming weeks are going to be very interesting!

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The 6 lucky trainees