A lot of people have asked me how I managed to rack up so much experience in the PR industry. So I thought I would write a “straight to the point” blogpost about it. I hope the tips I have below prove to be useful!
1) Networks – Being part of the Taylor Bennett Foundation alumni has opened me up to many networks. Jobs and internships has been sent exclusively to the trainees and alumnis which has helped. Joining a PR group on linkedin for example could be a way of you making your own networks in the industry. Also, people who I have had interviews with have referred me to other agencies where they feel I may be more compatible, which leads me to my next point…
2) Keep in touch with people you have met throughout your job search. Doing this through Linkedin is the easiest. You may not have gotten the job but they may prove to be incredibly helpful when it comes to advancing your career.
2) To stand out, I made a visual Cover letter using prezi. Recruiters and potential employers are usually impressed with this because it shows creativity, passion and initiative. Create something unique enough to grab their attention.
3) I used social media to search for jobs that may have not been posted on Indeed for example. I used keywords such as #Prjobs, pr intern, pr internship etc to find people and agencies who are looking for interns via their twitter. This way, there’s less competition for those positions as opposed to those posted on Indeed. I also search through Linkedin using specific keywords.
4) Although speculative applications have worked the best for me, I never sent it to the typical jobs email address (e.g. firstname.lastname@example.org). I usually found an employee from an agency or company of interest that is around mid management level through linkedin, work out their email and personalise my cover letter and CV directly to them.
6) Sometimes all you need is a bit of luck. The more time you dedicate to your job search, the more likely that luck will be on your side.
Finding an internship can be hard but keep at it, don’t give up and you’re sure to be rewarded with worthwhile experience. Good luck! 🙂